I love to write almost as much as I love to read. With a background in teaching, I break down complex information into digestible, actionable content that instructs and inspires. From science and technology, to mental health and wellness, I'm always expanding my knowledge base.
Research-backed and search-optimized, I deliver projects on time that are meticulously copyedited. My clients get returns, and they return.
Having worked with AI writing tools, I quickly discovered how they not only made my job harder, but the writing was soulless, cliche-heavy, and, if we're talking about brand engagement, entirely forgettable.
In fact, when GPT technology was being developed, researchers dubbed the output of their glorified autocomplete machines as synthetic text. And your audience can smell it a mile away.
Have you ever gotten an obviously ChatGPT-composed email or text? It doesn't just insult your intelligence--it's a form of radical disrespect--a direct attack to your humanity. I couldn't agree more: you are absolutely valid to feel this way! Big MENSA vibes over here...
If you can smell it--through the low-stakes of a personal exchange--imagine your customers reading some glib, LLM newsletter slop, and how they might reconsider their relationship with a brand.
Forget about fiddling and fixing the output, an LLM's affinity to hallucinate, to shamelessly fluff like an essay rushed to a professor's inbox at 11:59 pm, to confidently state false (and often dangerous, even homicidal) misinformation. Forget about the ethical implications of countless authors' work being scraped for zero compensation. Forget about the data centers.
You're running a business, so let's talk turkey.
In early March, Goldman Sachs released a memo on its 2025 market data. And while it noted significant ROIs in two (2), highly-specific fields (customer support and coding: also, I highly recommend a peak at Sec. 6.3 of this MIT study from last year), the Sachs report flatly concluded what many at this point have long suspected: there was "no meaningful relationship between AI and productivity at the economy-wide level."
Publishing content that genuinely helps, inspires, or builds trust with your audience is a fantastic opportunity to demonstrate the integrity of your brand in a era of hype and greed.
This is especially relevant as consumers become more frustrated with the quality of Google Search, not to mention the AI-creep of bafflingly useless features into nearly every corner of the internet. And marketers ought not forget last year's backlash to Prada's AI-generated adverts. In Fact, a Texas university even published a paper on the business implications of the blowback, commenting on marketing objective failures--especially as it relates to a global luxury brand--"AI-generated advertisements are perceived to be made with lower effort."
I create the kind of content that goes deep, whether in length of copy, or the creative strategies devised in building sustainable brand equity. Whether it's long or short-form content marketing, considerately strategized newsletters and email blasts, SEO-retooling, or academic white papers and other evergreen assets, I help brands grow one word at a time--attracting new customers for years to come.
jjulese@outlook.com
